Checklist
What you need for the dispatch
âś“ Date:
âś“ Time:
âś“ Subject:
âś“ Sendername:
âś“ Approval by:
âś“ Target group: []DE []AT []CH []KF []LZ []PLZ [] ____
âś“ Layout: [] PDF [] HTML [] Text & Images(INFOX HTML)
âś“ Links:
Optional:
âś“ reply to: []yes, to whom? []no
âś“ copy of newsletter: []yes, to whom? []no
âś“ attachments: []yes (plase attach) []no
Term definitions
Date
Monday to Friday
Slot
dispatch time
09:00 10:00 11:00 14:00 15:00 16:00
Target Group
DE (Germany) AT(Austria) CH (Switzerland) KF (Cruising affinity) PLZ (zip code) - Amount of recipients on request
Sender
Sendername
Senderadress: sendername@news.infox.de
Testmail
Your newsletter for approval
Deliveries
Your Layout as PDF or HTML file. If you want a layout by INFOX, we need text and images to create an HTML from them.
Subject
The Subject line is the first thing the recipient sees in his inbox.
Lenght: 45 ~ 75 Characters and clear formulation.
EN: Tip: Emojis are a good way to make your Subject line unique, please find here websave emojis for use: link
Preheader
The pre-header is the second seen line for the recipients if they use for example google.mail or outlook.
Reply-To
You can choose your reply to adress and get the replies of the recipients directly to your inbox.
Additional adresses
You can deliver additional adresses, for example your collegues who want to receive your newsletter.
Exclusion list
You can give us a list of adresses that can be excluded from the dispatch.
Attachments
Attachments of the newsletter as PDF
Links
Links for the recipients for example if you want them to sign up for an event
Reporting
You get a reporting after the dispatch with 2 links that show KPIs and a visual click report.
Open
Open = Opening rate of the newsletter in general
Open unique = Opening rate of Newsletter per unique recipient
Clicks