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Checklist

What you need for the dispatch

✓ Date:
✓ Time:
✓ Subject:
✓ Sendername:
✓ Approval by:
✓ Target group: []DE []AT []CH []KF []LZ []PLZ [] ____
✓ Layout: [] PDF [] HTML [] Text & Images(INFOX HTML)
✓ Links:

Optional:
✓ reply to: []yes, to whom? []no
✓ copy of newsletter: []yes, to whom? []no
✓ attachments: []yes (plase attach) []no

Term definitions

Date

Monday to Friday

Slot

dispatch time
09:00 10:00 11:00 14:00 15:00 16:00

Target Group

DE (Germany) AT(Austria) CH (Switzerland) KF (Cruising affinity) PLZ (zip code) - Amount of recipients on request

Sender

Sendername
Senderadress: sendername@news.infox.de

Testmail

Your newsletter for approval

Deliveries

Your Layout as PDF or HTML file. If you want a layout by INFOX, we need text and images to create an HTML from them.

Subject

The Subject line is the first thing the recipient sees in his inbox.
Lenght: 45 ~ 75 Characters and clear formulation.

EN: Tip: Emojis are a good way to make your Subject line unique, please find here websave emojis for use: link

Preheader

The pre-header is the second seen line for the recipients if they use for example google.mail or outlook.

Reply-To

You can choose your reply to adress and get the replies of the recipients directly to your inbox.

Additional adresses

You can deliver additional adresses, for example your collegues who want to receive your newsletter.

Exclusion list

You can give us a list of adresses that can be excluded from the dispatch.

Attachments

Attachments of the newsletter as PDF

Links

Links for the recipients for example if you want them to sign up for an event

Reporting

You get a reporting after the dispatch with 2 links that show KPIs and a visual click report.

Open

Open = Opening rate of the newsletter in general
Open unique = Opening rate of Newsletter per unique recipient

Clicks

Clicks = Clicks on the links in generall
Clicks unique = Individual clicks on the links

Conversion

Count of recipients that made the preferred action (e.g. button click).
Conversions can be measured through special pixels in the newsletter.

Unsubscribes

Count of recipients that unsubscribed from the newsletter

Softbounce

Count of recipients that temporary couldn’t be reached, e.g. because they are on holidays and have a leave notice.

Hardbounce

Count of recipients that weren’t reachable, e.g. because their mail server was inactive or the email adress is invalid, these contacts will move to our blacklist automatically.

Contact

Team E-Mail & Fax

INFOX GmbH & Co. Informationslogistik KG
Genker Straße 20 
53842 Troisdorf-Spich

More information

HTML-Design tips

More information

Newsletter-Example