Rule-based 1:1 Communication
CXpublish includes the Dynamic Layout & Composition Engine, the heart of our software for individualized marketing communication. This software component ensures the rule-based generation of complex documents.
Dynamic Layout Method
Developed with diverse customer requirements in mind, the Dynamic Layout & Composition Engine meets the most complex demands. These include:
- Processing of various data sources and data formats
- Dynamic generation of documents in various final formats
- Consideration of multilingualism
- Dynamic implementation of design elements to comply with corporate design specifications
- Integration of the engine in outsourced websites
- Just-in-time production and short computing process times - especially online
It should be particularly emphasized that the generation of dynamic layouts is not based on pre-defined templates, but instead page scopes are variably adjusted using fill page logic. A foundation of high-performance and scalable systems ensures large-volume output in run one that is not dependent on expensive software licenses.
Flexible Interface Management
In addition to the Dynamic Layout & Composition Engine, the CXpublish module also contains a content management system that manages all data.
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